Twitter unveils new look.
Wednesday, September 15, 2010
Twitter has undergone a major facelift which aims to provide a rich multi-media experience for its 160 million users.
The redesign aims to make it easier for users to check out photos and video. As Twitter competes for advertising dollars, it is also seeking to ensure people stay on the website for longer and return more often.
Twitter.com now spreads information over two “panes” instead of over one page. One pane or panel is devoted to the messages or tweets posted on the site every day. The other features images within the text.
Previously, users had to click away from Twitter to view pictures and video on third-party sites, such as TwitPic or yFrog. These images and videos will now be displayed alongside tweets from a user’s stream.
The new-look website, which will roll-out to users in the coming days, could help to make the twitter.com homepage more attractive to users.
Currently, many Twitter users use third-party applications, such as TweetDeck or Twitter for iPhone, to access the microblogging service. But an overhaul to the Twitter site could persuade more users to update their status and interact with other users that way.
“It’s about getting more out of Twitter in a lot less time,” said Evan Williams, Twitter’s chief executive.
Twitter has reached agreements with a number of third-party providers of Twitter photo- and video-sharing to integrate their services directly in to the site.
Companies such as TwitPic, yFrog, Ustream, Vimeo and YouTube have all signed up to the service, with many more certain to follow.
“Improving consumption of Twitter-based content is important not just for Twitter, but for interactive marketers as well,” said Augie Ray, social media analyst at Forrester Research.
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